In 2025, social media has become a major part of the sports world.
Fans are no longer waiting for TV interviews — they follow their favorite athletes on Instagram, TikTok, and X (Twitter) to get instant updates, behind-the-scenes moments, and viral trends.
Here are the top 10 American athletes who are dominating social media right now.
1. LeBron James – NBA
LeBron continues to lead not only on the court but also online.
His posts about training, family moments, and business ventures go viral instantly.
Platforms: Instagram, X, TikTok
Why he’s trending: Legacy highlights, motivational content, and sports debates.
2. Patrick Mahomes – NFL
The Kansas City Chiefs’ superstar is one of the most followed NFL players today.
Platforms: Instagram, TikTok
Trending content: Game highlights, family videos, and behind-the-scenes training.
3. Stephen Curry – NBA
Steph’s trick shots and funny videos keep his engagement extremely high.
Platforms: Instagram, TikTok
Trending content: Basketball challenges, training clips, kids’ moments.
4. Simone Biles – Gymnastics
The most decorated gymnast in American history inspires millions daily.
Trending content: Olympic preparation, mental health messages, routines.
5. Travis Kelce – NFL
After becoming a global sensation thanks to his relationship with Taylor Swift, Kelce’s social media exploded.
Trending content: Game reactions, fun videos, and podcast clips.
6. Sha’Carri Richardson – Track & Field
Her bold personality and championship wins brought her millions of followers.
Trending content: Sprinting highlights, motivational posts, style moments.
7. Kevin Durant – NBA
KD is known for his direct and unfiltered posts, which attract huge engagement.
Trending content: Basketball takes, personal opinions, highlight videos.
8. Brittney Griner – WNBA
Her return to the court gained massive media attention, boosting her online presence.
Trending content: Training, game recaps, lifestyle posts.
9. Caitlin Clark – WNBA
The rising star is breaking records on the court and on social media.
Trending content: Highlights, interviews, fan interactions.
10. Jake Paul – Boxing / Entertainment
Love him or hate him, Jake Paul is one of the most influential American athletes online, dominating YouTube, TikTok, and IG.
Trending content: Fight announcements, challenges, lifestyle content.
Why These Athletes Dominate Social Media
Massive fan bases
Strong personal branding
Regular viral videos
Connection with younger audiences
Story-driven content
The sports world in 2025 is not just about performance — it’s also about influence.
These athletes understand how to connect with audiences, build communities, and create viral moments every day.